Wednesday, June 29, 2011

Why is Vintage so significant?

It’s more than sporting a trendy vintage garment every now and then and being able to tell your friends, “It’s Vintage.” No, Vintage is Fashion. Fashion is Vintage.

Once you dissect the current styles on runways today, at the trendy stores in Uptown, at Target even, you find that Vintage inspiration is present in 99.99% of looks. We have come to a time in Fashion that very few designers are truly innovative. I believe this will change later, but for the moment people are looking back, getting inspired by their grandparents and mothers, war times, renaissance period, 60's, 70's...and mixing all these eras to create something “fresh” (a common expression used these days since nothing is truly new).

Someone who truly loves fashion can’t help but love Vintage. I went to school for Fashion Merchandising, during which I encountered the typical “fashion merch girl.” Someone whose #1 dream is to be on The Hills, and who thinks Nordstrom’s BP section is high-end...During my time in school, there was only one class that took a look back, Apparel Evolution. We started with the Egyptians and worked our way up through the eras studying styles and trends all the way to present day. It was fascinating. Many trends have already come around 2, 3 times! I think fashion merch students would have benefited greatly from more classes like that one.

I despise Paris Hilton because she just buys random clothes, matches her sunglasses with her belt and her shoes, and has no style. A true lover of fashion knows how to mix vintage with current garments to come up with their own unique style. Someone who knows fashion appreciates each garment’s origin in the timeline of fashion. And someone who doesn’t love Vintage doesn’t truly love Fashion. 

The shows in Paris for Fall/Winter 2012 were outstanding. Here are some of my favorite examples of lines inspired by Vintage styles:
John Galliano, 20's and 30's
Balmain, 70's rocker, think David Bowie
Miu Miu, 40's, check out the old school baseball caps!
Chloe, 70's DVF wrap dresses with some classic menswear trousers
Paul and Joe, 70's silhouettes with 60's prints
Dolce & Gabanna, 80's, think Pretty in Pink!
Alexander Mcqueen, Renaissance period
Yves Saint Laurent, A truly great mix of many eras: A few 30's silhouettes along with some 60's mod, 70's jumpsuits, a nod to 80's business casual, all with 90's simplicity.

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